Project: Brand Guidelines for a Homemade Dog Treat Business
Project Origin: Freelance Design Services

Assignment Details: 13-year-old Sarah started a business making and selling dog treats. She wanted a professional yet fun look for her brand, so she hired a professional yet fun designer (me).

Design Details: Sarah provided a photo of her dog, Bella, a dachshund mix breed, and expressed she wanted a "farmer's market look". The dog in the logo is a rough tracing of Bella set upside down to evoke a fun, unique feel. The muted yet bright colors are meant to convey a homey and loving vision.